Superfoodio (“We”) are committed to protecting and respecting your privacy.
For the purpose of the Data Protection Act 1998 (the Act), the data controller Superfoodio Limited of 18 Kings Lodge, Pembroke Road, Ruislip, Middlesex, HA4 8NH.
INFORMATION WE MAY COLLECT FROM YOU
We may collect and process the following data about you:
Information you give us. You may give us information about you by filling in forms on our website www.superfoodio.com (our website) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our website, subscribe to our service, search for a product, place an order on our website, and when you report a problem with our website. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph.
Information we collect about you. With regard to each of your visits to our website we may automatically collect the following information:
Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
Information about your visit, including the full Uniform Resource Locators (URL) click stream to, through and from our website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Information that will become available through social media platforms where we have a presence and where you comment, follow, like or in any way interact with us.
Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this website. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytic providers, search information providers, credit reference agencies) and may receive information about you from them.
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
Information you give to us. We will use this information:
To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
To provide you with information about other goods and services we offer that are similar to those that you have already purchased or inquired about;
To provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the registration form). You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at hel[email protected]. We will treat your information with respect;
To notify you about changes to our service;
To ensure that content from our website is presented in the most effective manner for you and for your computer.
Information we collect about you. We will use this information:
To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
To improve our website to ensure that content is presented in the most effective manner for you and for your computer;
To allow you to participate in interactive features of our service, when you choose to do so;
As part of our efforts to keep our website safe and secure;
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
To make suggestions and recommendations to you and other users of our website about goods or services that may interest you or them.
Information we receive from other sources.
We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).
DISCLOSURE OF YOUR INFORMATION
We may share your personal information with any member of our group, which means our subsidiaries,
our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act
We may share your information with selected third parties including:
Business partners, suppliers and sub-contractors for the performance of any contract we enter into
with them or you.
Advertisers and advertising networks that require the data to select and serve relevant adverts to
you and others. We do not disclose information about identifiable individuals to our advertisers, but
we may provide them with aggregate information about our users (for example, we may inform
them that 500 men aged under 30 have clicked on their advertisement on any given day). We may
also use such aggregate information to help advertisers reach the kind of audience they want to
target (for example, women in SW1). We may make use of the personal data we have collected
from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to
that target audience.
Analytic and search engine providers that assist us in the improvement and optimisation of our
Credit reference agencies for the purpose of assessing your credit score where this is a condition of
us entering into a contract with you.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your
personal data to the prospective seller or buyer of such business or assets.
If Superfoodio or substantially all of its assets are acquired by a third party, in which case personal
data held by it about its customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal
other agreements; or to protect the rights, property, or safety of Superfoodio, our customers, or
others. This includes exchanging information with other companies and organisations for the
purposes of fraud protection and credit risk reduction.
WHERE WE STORE YOUR PERSONAL DATA
The data that we collect from you may be transferred to, and stored at, a destination outside the
European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who
work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment
of your order, the processing of your payment details and the provision of support services. By
submitting your personal data, you agree to this transfer, storing or processing. We will take all steps
reasonably necessary to ensure that your data is treated securely and in accordance with this privacy
All information you provide to us is stored on our secure servers. Any payment transactions will be
encrypted using SSL technology. Where we have given you (or where you have chosen) a password
which enables you to access certain parts of our website, you are responsible for keeping this password
confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will
do our best to protect your personal data, we cannot guarantee the security of your data transmitted to
our website; any transmission is at your own risk. Once we have received your information, we will use
strict procedures and security features to try to prevent unauthorised access.
You have the right to ask us not to process your personal data for marketing purposes. We will usually
inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to
disclose your information to any third party for such purposes. You can exercise your right to prevent
such processing by checking certain boxes on the forms we use to collect your data. You can also
exercise the right at any time by contacting us at [email protected].
Our website may, from time to time, contain links to and from the websites of our partner networks,
advertisers and affiliates. If you follow a link to any of these websites, please note that these websites
have their own privacy policies and that we do not accept any responsibility or liability for these policies.
Please check these policies before you submit any personal data to these websites.
ACCESS TO INFORMATION
The Act gives you the right to access information held about you. Your right of access can be exercised
in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in
providing you with details of the information we hold about you.
appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to